Frequently Asked Questions
Loyalty programs are designed to encourage continued patronage of customers, gather customer data and influence shopping behavior by providing the customer with an incentive to frequent your business over that of your competition.
It can be very valuable to have customers enroll in your loyalty program. Not only will the loyalty program encourage customers to visit you more often and spend more with you, but also you will now have the ability to contact customers in new ways via email and direct mail marketing. You can also determine the profile of your typical customer and target consumers who meet that profile.
- Be generous to encourage participation.
- Provide a reward simply for enrolling such as an additional in store discount or a free item when customers download and bookmark you.
- Make sure you are prominently displaying your loyalty program and point of purchase signs introducing your program.
myCitiapp provides advertising materials for your business when you sign up. You can pick and choose any marketing campaigns you wish to offer.
For example, If it's a restaurant, you may offer a free dessert or drink to anyone that downloads and bookmarks the restaurant on myCitiapp. Or have the restaurant provide a "myCitiapp guest card" in the check telling the customer to download and bookmark the establishment and receive 10 to 50% off their next visit.
Market that promotion for a month or two, you now have customers that have bookmarked your business on the myCitiapp. The next month you can start other promotions. Offer specials, discounts, whatever message you want to get out to all the people that have already bookmarked you.
These customers will return to your business 25% more often knowing they are getting a special deal. There are endless ways to promote their business.
If you have more than one location, then you will need to set up a campaign for each location. In each campaign, you will be able to post up to 5 ads.
Advertisers can post up to 5 ads based on one location/zone in one campaign.
To remind customers of an offer you have, you can log into your advertiser panel and click on edit ads, then click on the ad you want to re-issue and click on "re-issue phone notification" and it will be immediately broadcasted to users who have bookmarked your ad.